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Strict Standards: Declaration of Walker_Page::start_lvl() should be compatible with Walker::start_lvl(&$output) in /webspace/23/21062/montevisto.de/wordpress/wp-includes/classes.php on line 1199

Strict Standards: Declaration of Walker_Page::end_lvl() should be compatible with Walker::end_lvl(&$output) in /webspace/23/21062/montevisto.de/wordpress/wp-includes/classes.php on line 1199

Strict Standards: Declaration of Walker_Page::start_el() should be compatible with Walker::start_el(&$output) in /webspace/23/21062/montevisto.de/wordpress/wp-includes/classes.php on line 1199

Strict Standards: Declaration of Walker_Page::end_el() should be compatible with Walker::end_el(&$output) in /webspace/23/21062/montevisto.de/wordpress/wp-includes/classes.php on line 1199

Strict Standards: Declaration of Walker_PageDropdown::start_el() should be compatible with Walker::start_el(&$output) in /webspace/23/21062/montevisto.de/wordpress/wp-includes/classes.php on line 1244

Strict Standards: Declaration of Walker_Category::start_lvl() should be compatible with Walker::start_lvl(&$output) in /webspace/23/21062/montevisto.de/wordpress/wp-includes/classes.php on line 1391

Strict Standards: Declaration of Walker_Category::end_lvl() should be compatible with Walker::end_lvl(&$output) in /webspace/23/21062/montevisto.de/wordpress/wp-includes/classes.php on line 1391

Strict Standards: Declaration of Walker_Category::start_el() should be compatible with Walker::start_el(&$output) in /webspace/23/21062/montevisto.de/wordpress/wp-includes/classes.php on line 1391

Strict Standards: Declaration of Walker_Category::end_el() should be compatible with Walker::end_el(&$output) in /webspace/23/21062/montevisto.de/wordpress/wp-includes/classes.php on line 1391

Strict Standards: Declaration of Walker_CategoryDropdown::start_el() should be compatible with Walker::start_el(&$output) in /webspace/23/21062/montevisto.de/wordpress/wp-includes/classes.php on line 1442

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Strict Standards: Redefining already defined constructor for class WP_Object_Cache in /webspace/23/21062/montevisto.de/wordpress/wp-includes/cache.php on line 431

Strict Standards: Declaration of Walker_Comment::start_lvl() should be compatible with Walker::start_lvl(&$output) in /webspace/23/21062/montevisto.de/wordpress/wp-includes/comment-template.php on line 1266

Strict Standards: Declaration of Walker_Comment::end_lvl() should be compatible with Walker::end_lvl(&$output) in /webspace/23/21062/montevisto.de/wordpress/wp-includes/comment-template.php on line 1266

Strict Standards: Declaration of Walker_Comment::start_el() should be compatible with Walker::start_el(&$output) in /webspace/23/21062/montevisto.de/wordpress/wp-includes/comment-template.php on line 1266

Strict Standards: Declaration of Walker_Comment::end_el() should be compatible with Walker::end_el(&$output) in /webspace/23/21062/montevisto.de/wordpress/wp-includes/comment-template.php on line 1266

Strict Standards: Redefining already defined constructor for class WP_Dependencies in /webspace/23/21062/montevisto.de/wordpress/wp-includes/class.wp-dependencies.php on line 31

Strict Standards: Redefining already defined constructor for class WP_Http in /webspace/23/21062/montevisto.de/wordpress/wp-includes/http.php on line 61
 Cost per Action. Kosten pro ausgeführter Aktion eines Benutzers | Vetriebshandbuch Montevisto
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Cost per Action

auch CpA

Der Cost per Action eine im Online-Marketing übliche Kennziffer (KPI, Key Performance Indicator), die angibt wie hoch die Kosten (Werbeausgaben) im Vergleich zu einer bestimmten Aktion eines Benutzers sind.

Mögliche Aktionen sind Informationsabfrage, Anruf, Eintrag in einen Newsletter oder auch Kauf eines Produkts, was jedoch in den Bereich der Kennzahl Cost per Order fällt.

Siehe auch Key Performance Indicator, Cost per Order, Online-Marketing

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