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Fulfilment | Vetriebshandbuch Montevisto
deutsch | english
Das Vetriebshandbuch. Alles was Sie für einen guten Vertrieb wissen müssen.

Das Vertriebshandbuch für Ihren Vertrieb.

Fulfilment

Auch Fulfilment-Management, Lettershop

Das Fulfilment (zu dt.Erfüllung) beinhaltet den Prozess nach Vertragsabschluss bis zur Belieferung des Kunden und auch darüber hinaus. Damit ist das Fulfilment besonders wichtig für die Kundenzufriedenheit (Kundenbindung), da dieser seine Ware schnell und unbeschädigt erhalten möchte. Folgende Aktivitäten fallen in den Bereich des Fulfilment:

  • Bestellungsannahme
  • Lagerhaltung
  • Kommissionierung
  • Verpackung
  • Frankierung
  • Versand
  • Rechnungsstellung
  • Mahnung
  • Value Added Service

Außerdem fallen Prozesse des Retouren-Management, Ersatzteileversorgung, sowie Reparatur und Entsorgung in den Bereich des (nachgelagerten) Fulfilments.

Eine besondere Marketing-Dienstleistung ist der Lettershop, der ebenfalls Teilaspekte des Fulfilments anbietet, wie z.B. Verpackung, Frankierung und Versand.

Sieh auch Kundenbindung

Sie möchten Ihre Vertriebsansprache überprüfen oder optimieren?

Klicken Sie hier.



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