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Kooperationen | Vetriebshandbuch Montevisto
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Das Vetriebshandbuch. Alles was Sie für einen guten Vertrieb wissen müssen.

Das Vertriebshandbuch für Ihren Vertrieb.

Kooperationen

Auch Marketingkooperation

Die Kooperation beinhaltet die Zusammenarbeit von mindestens zwei Organisationen auf einer oder mehreren Wertschöpfungsstufe (z.B. Marketing), mit dem Ziel durch eine Bündelung von Kompetenzen und/oder Ressourcen das Marktpotenzial beider Partner effizienter auszuschöpfen.

Kooperationen sind sinnvoll, wenn die Zielebene beider Unternehmen komplementär sind und von Vorteil sowohl für Endverbraucher aber auch Organisation sind. Für beide Seiten muss eine Win-Win Situation entstehen.

Mögliche Zielbeispiele von Marketingkooperationen können Markenstärkung (z.B. durch Imagetransfer), Zugang zu neuen Märkten, Kundenbindung durch Kooperationsangebote, sowie die Reduktion von Marketingkosten durch die Bündelung der Maßnahmen.

Sie möchten Ihre Vertriebsansprache überprüfen oder optimieren?

Klicken Sie hier.



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