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Loyalisierung | Vetriebshandbuch Montevisto
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Das Vetriebshandbuch. Alles was Sie für einen guten Vertrieb wissen müssen.

Das Vertriebshandbuch für Ihren Vertrieb.

Loyalisierung

Loyalisierung entspricht – im Marketing – dem höchsten Ziel des Customer Relationship Management. Der loyalisierte Kunde ist Markenfan und hat ein starkes Commitment gegenüber einer Marke oder einem Unternehmen, was ihn relativ Resistent ggü. Angeboten des Wettbewerbs macht. Die Loyalisierung des Kunden ist ein langwieriger Prozess im CRM und bedarf einer permanenten Bearbeitung des Kunden.

Siehe auch CRM

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